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Feb 08 2021

Customer Insight based Product Innovation

Did you know that on an average, at least a million products are launched every year all over the world? Still, only a mere 5% of them make it through the market and are appreciated by the audience. When is a product deemed as a successful one? Obviously, the most instinctive answer is when the product meets a particular market requirement. Combined with the pricing model, the sales rate, the demand, and plenty of other factors a product is finally classified as a successful one or sometimes not! The introductory line of this blog is a statement from Professor Clayton